Z/Yen’s 21st

Saturday, 30 June 2001
By Now&ZYen

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We haven’t been going that long, but we now have 21 active banking clients. Jeremy, Shelley and Giles are wrapping up their third benchmarking survey of the year and two more are planned for the autumn. Jeremy’s proposed marketing slogan "We Rank the Banks" was rightly thrown out (it stank) for "Optimising Value in Financial Services Processing". A set of marketing material has been developed on this second theme - further details from Jeremy.