On 1 January we acquired Aspect Consulting from The Argyll Consultancies PLC (nothing to do with our accounting year-start!). It may be no less than our first acquisition from a listed company but, in true-to-Z/Yen-form, Aspect is just three individuals who punch well above their weight. Stephen Martin, Laura Wright and Francesca Birch now form “Z/Yen Aspect”. Z/Yen Aspect is billed as “the Intelligence Division” of Z/Yen, although there was significant debate about just “an Intelligent…”, “the Intelligent…”, etc.

Z/Yen Aspect provides market research, understanding, measurement and audit. Combining Aspect’s skills in technology, business-to-business and services with Z/Yen’s home-grown market research in areas such as FM, finance and science, we have a superb team. As well as additional skills and clients, we are very pleased to have a more direct connection to Argyll, whom we admire as one of the best communication advisory firms (they wouldn’t put out a newsletter as bad as this…ed).Unfortunately for readers, now that Z/Yen literally goes from Z/…A/, the danger to the English language from our deadly prefixes rises substantially.