Z/Yen continues its work in the broadcasting sector with another assignment, this time relating to support services for one of the major television channels. After coining the phrase “Babe Sky Babe” to describe a previous client in this sector, the team decided that “Channel Fwworrr” was an appropriate moniker for the channel in question.

Following the workshop earlier this week, one workshop delegate, a senior manager, said “hearing Michael speak this morning was like my worst nightmares coming true” Good start, Michael! The woman in question took pains to assure me that she meant the remark in a very specific context relating to a particular subject Michael had raised, but it was too late. The career damage had been done (that’s Michael’s career, not hers).