In a shock announcement, Z/Yen Limited, the UK's leading risk/reward firm, today announced that it would NOT be changing its name. A terse-lipped spokesman for Z/Yen, who refused to give his name, commented, “While we are not known for following trends, we have been watching our competitors’ rebranding initiatives with great interest.We engaged the services of a leading firm of market intelligence specialists (Z/Yen Aspect) to come up with a new and wacky name. After many hours of research considering variations on Z/aturday, Z/unday and Z/abbath, as well as RoundSpike, they reached the conclusion that Z/Yen was silly enough already.”