Last year, Z/Yen carried out its first financial services benchmarking study and we are now on our fifth. We have 60,000 data points measuring the length and breadth of the industry which has made Z/Yen rather popular with all the other consulting groups who keep ringing up Jeremy Smith and Giles Wright and asking for their vital statistics.

Seriously though, we have won two recent assignments applying this data to define market size and recently presented our findings to the the Centre for the Study of Financial Innovation. This presentation can be found on the Z/Yen web-site.