No, not a Crystal Palace Eagle having a dig at Jeremy Smith's love of Chelsea. Z/Yen was honoured to be invited to run a fishy adaptation of our boating bourse game at St James's Palace for our client, the Marine Stewardship Council (MSC). The MSC version of the game utilises data on the Alaskan salmon industry which we are modeling for the MSC to demonstrate the economic value of their certification standards. The game gets teams to try and maximise their profits by investing in good practices and fishing at sustainable levels. Our game was part of a seminar day run by the MSC, World Wildlife Fund and the Forestry Stewardship Council. High profile players and attendees included Sir Peter Davis (Sainsbury), the Rt Honourable John Gummer, Rick Stein and HRH the Prince of Wales. The day was a great success, the credit for the Z/Yen part going to Rakesh Shah, Linda Cook and Marie Logan. Somewhat out of character, our own Ian Harris compered the game, assisted by HRH who gave out the prizes, including a surreal fluffy "Beanie" fish as a booby prize. Is this the same Ian Harris who was famous for being a "royalty refusnik" in his student days? Clearly not. Runners up in the headline competition for this item were "Z/Yen by appointment", "Harris does Charlie up at St James's Palace" and "Z/Yen goes up a couple of floors".