Z/Yen is delighted to announce that its client, UNISON, has been highly commended in the Not-For-Profit Team of the Year, Analytics in Action Award. Z/Yen has been working with UNISON over the last few years, using statistical learning analytic techniques to assist with the retention of members and income processing.

Some of this work was described in the Charity Finance paper last year, Rust Never Sleeps, written by Ian Harris and Mary O’Callaghan. This year, UNISON has allowed us to nominate them for this prestigious and high-profile award.

The esteemed panel of judges includes two top analytics specialists from Accenture, together with industry experts from Visa and British Airways. The Management Today editor took great pains to explain, in his letter to Ian Harris, how stiff the competition had been. Indeed, our Ian assumed that he was reading a “Dear John” letter - until he reached the phrase which read, “…and I’m pleased to say that your submission is one of those that has been shortlisted”. Suffice it to say, there was an audible whoop in the Z/Yen office.

Interest in Z/Yen’s predictive analytics work has never been greater. As well as our hands-on client work, we are currently producing coaching and training courses for those clients who want to utilise the skills of their own analysts to get more out of their information. If you are interested in learning more about our predictive analytics advisory and/or training offerings, please contact ian_harris@zyen.com by e-mail or on (020) 7562 9562.