Sales & Marketing represents the largest speculative cost that any company regularly incurs. The uncharted territory of marketing is the highest organisational expenditure with the least measurable results but until now, there was very little available information to assist organisations in setting and allocating their marketing spend. As a result, Z/Yen is undertaking a survey to boldly build a Sales & Marketing Benchmark that gives companies a map of how similar businesses spend their marketing budgets. Participation in this mission is free and all fellow travellers will receive a summary of the results (additional analysis is available at a nominal fee).