The Customer is Always... Write…Another Study…

Saturday, 31 August 2002
By Now&ZYen

Back in the City, Jeremy Smith has just completed a survey into Customer Relationship Management (CRM) for a group of banks. With banks getting bigger and bigger and organisational structures more complex, the survey found that banks are setting up specific CRM groups within their operations to provide a single point of contact for key clients. A second survey reviewing the clients (fund managers, etc.) and their requirements is planned for the Autumn.