Svetlana Savelyeva has recently joined Z/Yen with a fistful of glittering academic plaudits from the University of London External Programme and the London School of Economics. All Z/Yen people swore to eschew the obvious and corny "no svet" jokes, yet when Now & Z/Yen is desperate for a headline, all such vows go to the wall without even breaking a svet. Nevertheless, a very special Now and Z/Yen welcome to Svetlana.