The Society for Worldwide Interbank Financial Telecommunication (SWIFT) is an enormous cooperative effort. The SWIFT network is the backbone of international money transfer, connecting over 9,000 banks in over 200 countries. The SWIFT International Banking Operations Seminar (SIBOS) has long been the banking industry’s biggest annual event, attracting nearly 10,000 people, this year to Amsterdam. And this year SWIFT gave a green light for Long Finance to visit the red lights of Amsterdam from 25 to 29 October 2010.

SWIFT likes challenging SIBOS attendees with new thinking. Two years ago SWIFT started an initiative, Innotribe, a set of events, tools and projects, to enable collaborative innovation in financial services. At SIBOS, Innotribe are hosting events on four themes - cloud, mobile, smart data, and Long Finance. The Long Finance theme will focus on radical scenarios for financial services – if payments are free, who pays? what happens when there is no more poverty? would we have a better world without credit and debt? Here is a short video giving you an idea on these and other topics that Innotribe aim to tackle at the conference.