Z/Yen can be pretty flexible about strategy, such as the time we moved into multi-lingual children’s publishing a decade ago; but that’s another story. It won’t surprise regular readers of Now & Z/Yen to learn that after the amazing success of last year’s blockbuster, Ultrahedge™, we returned to films this past summer. One of our clients was launching an innovative and environmentally-conscious gold exchange in China. They asked Z/Yen for help with the international marketing. Instead of flying people to China or organising a big tour for them abroad, we suggested a short film and video link to their big Beijing launch in order to keep down the emissions, and the costs. With a lot of help from a lot of friends, we managed to produce a film in under two weeks - wrote the script, turned our offices into a studio, then turned our offices into a cinema on the big day with live links to senior officials in Beijing. We even managed to create a lot of homework for Michael by making him translate the script into Chinese with huge amounts of help from his teacher (didn’t he only get a B- in this easy subject? - Ed). A big part of the effort was getting international coverage. We’re very pleased that YouTube viewing figures for the different video segments are now over 100,000, while web mentions of the client went from nothing to over 300,000 in just three months. Just click for a two minute introduction to our client, Pan Asia Gold Exchange (and an after-boost to the figures too!).