Friday On My Mind

Sunday, 30 June 2002
By Now&ZYen

Z/Yen has always prided itself on being ahead and staying ahead of the game. In particular, we thought we’d written the book on having a daft name yet memorable brand. Until, that is, the recent announcement that PriceWaterhouseCoopers has spent somewhere between £75M and £120M (pick your paper to pick your number) on rebranding its consultancy with the name Monday. We now realise that Z/Yen is a mere amateurish attempt at being memorably daft. However, we don’t have £120M (or even £75M) to spare for our rebranding, but are delighted to offer Now and Z/Yen readers the usual chance at a bottle of bubbly and/or a book. Ideas please, in the form of names, logos or both, to Now and Z/Yen, pronto.