Zaroo.com is one of our most exciting new clients in what has been an incredibly good start to the 00’s (naughties). Zaroo is a well-funded internet startup with the objective of becoming the site of choice for 14 to 24 year olds. Zaroo came to Z/Yen for help with one of the most adventurous aspects of its site, a true-to-life investment game which Zaroo members can begin playing for fun and end playing for real. Z/Yen’s contract includes the development of this large-scale game, given our financial, computing, modeling and games experience. Z/Yen has been working on the project for less than two weeks, yet already we have advanced rapidly on the design of the game and are helping to accelerate Zaroo through introductions to prospective partners. We look forward to a global launch in the late Spring/early Summer. As they say, Doo Yoo Zaroo?