Increasingly Z/Yen has been asked to deploy its community-building expertise. Since the launch of Taskforce 2000 back in 1996, a number of our marketing and NGO projects have involved intellectual projects on how to build healthy communities that in turn led to some nitty-gritty projects pulling communities together. For instance, we've been building a community for charities interested in taking insurance matters into their own hands, developing a conceptual national initiative involving television and government, working at creating a supporters' club for a high-profile charity and thinking with a government agency how to fix a dysfunctional community. Being Z/Yen, we've even put some preliminary thoughts down in "Risk/Reward in Virtual Financial Communities" . Now we are launching a new community in conjunction with the Strategic Planning Society - ChoiceNet. ChoiceNet is a membership group that helps members make better decisions through a series of learning experiences and networking events. ChoiceNet helps members reach the right conclusions by building analytic, motivational, influencing and network skills through fun, half-day simulations such as Z/Yen's Boating Bourse, OligopoLuedo and Smuggler's Choice. Anyone interested in joining the ChoiceNet community is welcome to contact Linda Cook at Z/Yen for further information. Remember it's not just "what you now" and "who you know", but "how you figure out what to do".