Cable & Wireless

Sunday, 01 February 2004
By Now&ZYen

Z/Yen recently assisted C&W by delivering customer insights related to the market for IP VPN. Despite the acronym minefield that is the IT industry (IP VPN, MPLS, DSL, VOIP, ATM, IPSec to name but a few) Z/Yen navigated a safe path and enabled C&W to target the most attractive customers based upon the answers to a small number of questions.