You’ve read plenty about PropheZy being used to great effect in financial services, but now Z/Yen is experimenting with PropheZy in charities. In one case, Z/Yen is researching the use of PropheZy to help direct mail campaign effectiveness, working in collaboration with a major fundraising charity with a hot reputation for its direct marketing performance. Our initial results, based on historic data, are very encouraging and we are now planning a real trial on a direct mail campaign early in the New Year. Ian Harris, Mary O’Callaghan, Jez Horne & Mark Yeandle are all involved. Watch this space for more news and/or contact Ian Harris for further details.

Never one to miss an opportunity for a sound bite, Ian Harris is upbeat on the use of PropheZy for direct marketing analytics. “If, as we suspect, PropheZy is effective for improving this charity’s direct mail campaign’s performance,” says Ian, “PropheZy will have proved to be, potentially, a ‘better mousetrap’ for the analytical planning of any direct marketing campaign, charity sector or commercial sector.”