Do Banks 'Get' Social … & Understand The 21st Century?
Seminar
Chairman: Chris Skinner
Social media is a phenomena. The social media revolution covers podcasts and blogs (there are more than 50 million blogs on the Internet, with the blogging community expanding by around 65,000 a day); networks such as Facebook and Twitter (Facebook has almost as many users as the population of America); as well as new ways of interacting, such as iTunes on an iPhone and being entertained on your travels by YouTube.
What is the point of this new media? It's basically the ability to use podcasting, blogs, mobile text messaging, and new social networking tools like Facebook, to reach out and engage with customers.
What are banks doing in this space? In the UK, hardly anything. This is because there's a comment going around that CEOs don't like social media … because it's social! Nevertheless, some banks do understand this stuff and are going head-to-head with the Nike's, Dell's and others in transforming their businesses to capitalise on new media as a communications channel. These range from banks deploying technologies to support business communities, such as HSBC's business network service (http://network.hsbc.co.uk/index.jspa); to articulating a view, such as Wells Fargo's various blogs (http://blog.wellsfargo.com/); to engaging with customers through social media, as exemplified by Bank of America's BofA_Help Twitter service (http://twitter.com/bofa_help ).
Equally, new business models are defining this space too, including Zopa and SmartyPig and more.
To understand the heart of these technologies, the Financial Services Club has gathered Europe's leading social media experts to talk about their views of how banks can leverage these technologies and what's coming next.
Date
Tuesday, 16 June 2009
Time
18:00 BST
Cost
Free
Share this event on social media:
Speaker(s):
-
Christophe Langlois
Visible Banking
-
David Birch
Digital Money Forum and Consult Hyperion
-
Matteo Rizzi
SWIFT
-
James Gardner
Lloyd's TSB
-
Simon Deane-Johns
Pragmatist
-
Bruce Davis
Oikonomics
Location
Lloyd's Of London
One Lime Street
London
EC3M 7HA