Welcome to Z/Yen

Members Area

Z/Yen helps organisations make better choices - our clients consider us a commercial think-tank that spots, solves and acts. Our name combines Zen and Yen - “a philosophical desire to succeed” - in a ratio, recognising that all decisions are trade-offs. Z/Yen’s mission is to be the foremost risk/reward management firm.

In our work, Z/Yen people believe that good decisions must evaluate risks & rewards to:

enhance reward: decisions on opportunities and new strategies;
control risk: decisions about eliminating, avoiding, mitigating or pooling risks;
increase certainty: decisions that increase consistency of performance or reduce volatility.

In 2005 Z/Yen, Gresham College and the City of London Corporation launched the Long Finance initiative by asking: "When would we know our financial system is working?" Visit www.longfinance.net to learn more.